
Did you know that over $150 billion is wagered on sports annually in the United States alone? This staggering figure highlights the growing popularity of strategic wagering, especially in the world of football. Combining sports knowledge with smart decisions can turn this activity into a rewarding experience.
For over 30 years, Odds Shark has been a trusted authority in the sports betting industry. Their expertise, paired with resources like Pickswise’s weekly NFL predictions and Covers’ BetSmart System, provides bettors with the tools they need to succeed. Whether you’re a beginner or a seasoned pro, understanding advanced analytics, line movements, and consensus picks is crucial.
This guide focuses on the NFL and college football markets, as well as the latest trends in mobile wagering. With the right strategies and insights, you can make informed decisions and elevate your game.
Key Takeaways
- Over $150 billion is wagered on sports annually in the U.S.
- Odds Shark is a trusted authority with 30 years of experience.
- Pickswise offers weekly NFL predictions for bettors.
- Covers’ BetSmart System is a valuable resource for success.
- Advanced analytics and line movements are critical for informed decisions.
- Focus on NFL, college football, and mobile betting trends.
Understanding Football Betting: A Beginner’s Guide
With 40 states now offering legal sports wagering, the industry is booming. This surge has made it easier than ever for fans to engage with their favorite games. Whether you’re new to the scene or looking to refine your skills, this guide will help you navigate the basics.
What is Football Betting?
Sports wagering involves predicting the outcomes of NFL and NCAAF games. It’s not just about picking winners; it’s about understanding the nuances of each match. Point spreads, for example, create balanced opportunities by leveling the playing field between teams.
This approach ensures that even underdogs can attract wagers. Tools like Odds Shark provide real-time line movement tracking, helping bettors make informed decisions. Whether you’re focusing on individual players or team performance, the possibilities are endless.
Why is Football Betting Popular in the US?
Football holds a special place in American culture. Sunday traditions, fantasy sports integration, and the 18-week NFL season create a concentrated wagering action. The NFL alone accounts for 48% of all sports wagers in the U.S.
Mobile wagering has also played a significant role in this popularity. Over 63% of wagers are now placed via apps, making it convenient for fans to participate anytime, anywhere. This shift has transformed how people engage with the sport.
Aspect | NFL | NCAAF |
---|---|---|
Season Length | 18 Weeks | 12-15 Weeks |
Wagering Volume | 48% of All Wagers | Growing Rapidly |
Mobile Wagering | 63% via Apps | Similar Trends |
Types of Football Bets You Should Know
Understanding the different types of wagers can significantly improve your strategy. Whether you’re new to the scene or a seasoned participant, knowing the most common options is essential. Let’s break down the key bet types to help you make informed decisions.
Moneyline Bets
Moneyline bets are straightforward. You simply pick the team you think will win. Favorites are listed with negative odds, like -150, meaning you risk $150 to win $100. Underdogs have positive odds, such as +200, where a $100 bet wins $200.
This type of wager is ideal for beginners because it’s easy to understand. However, it’s crucial to analyze team performance and odds before placing your bet.
Point Spread Bets
Point spread bets are the most popular, accounting for 72% of NFL wagers. They level the playing field by assigning a handicap to the favorite. For example, if the Chiefs are -7 against the Broncos, they must win by more than 7 points to cover the spread.
Tracking betting lines is essential here. Platforms like Odds Shark monitor live line movements across 15 sportsbooks, helping you stay ahead of the game.
Over/Under Bets
Also known as totals, these bets focus on the combined score of both teams. You predict whether the final score will be over or under a set number. For instance, a game with an over/under of 45 means you bet on whether the total points will exceed or fall short of that mark.
Weather conditions, like playing at Lambeau Field in December, can significantly impact these totals. Always consider external factors when making your decision.
Bet Type | Example | Key Insight |
---|---|---|
Moneyline | Chiefs -150 vs. Broncos +200 | Simple, ideal for beginners |
Point Spread | Chiefs -7 vs. Broncos +7 | Most popular, requires line tracking |
Over/Under | Total set at 45 points | Weather and location impact totals |
Advanced options like parlay bets combine multiple wagers for higher payouts. A 3-team NFL parlay, for example, averages +600 odds. Teasers, which adjust the point spread, increase cover probability by 22%. These strategies can add excitement and potential rewards to your approach.
Football Betting Analysis: Key Factors to Consider
Making informed decisions in sports wagering requires a deep dive into critical factors. From team performance to external conditions, understanding these elements can significantly improve your strategy. Let’s explore the most important aspects to consider.
Team Performance and Statistics
Analyzing team efficiency is crucial. Metrics like DVOA (Defense-adjusted Value Over Average) provide insights into how teams compare. For example, a strong defense might offset a weaker offense, creating opportunities for smart wagers.
Divisional rivalries also play a role. In NFC East matchups, underdogs cover the spread 54% of the time. Tracking these trends can give you an edge.
Player Injuries and Roster Changes
Injuries can drastically impact outcomes. A quarterback injury, for instance, moves point spreads by an average of 3.5 points. Always check Wednesday injury reports to assess potential lineup changes.
Roster changes, like trades or suspensions, can also shift dynamics. Staying updated ensures you’re not caught off guard.
Weather Conditions and Game Location
Weather is a game-changer. Wind speeds over 15mph reduce scoring by 4.2 points per game. Similarly, outdoor stadiums in cold climates can slow down offenses.
Location matters too. West Coast teams struggle in 1pm ET games, covering the spread only 41% of the time. Dome stadiums, on the other hand, often lead to higher scoring games, with a 5.8-point difference compared to outdoor venues.
Factor | Impact | Example |
---|---|---|
Team Efficiency | DVOA metrics reveal strengths and weaknesses | Strong defense offsets weak offense |
Player Injuries | QB injuries shift spreads by 3.5 points | Wednesday injury reports are critical |
Weather | Wind >15mph reduces scoring by 4.2 points | Outdoor stadiums in cold climates slow offenses |
Location | West Coast teams struggle in 1pm ET games | Dome stadiums increase scoring by 5.8 points |
Expert Tips for Successful Football Betting
Mastering the art of strategic wagering requires more than just luck—it demands a blend of research, discipline, and insight. Whether you’re a seasoned bettor or just starting, these expert tips will help you refine your approach and make smarter decisions.
Research and Analysis
Thorough research is the foundation of successful wagering. Experts like those at Pickswise review over 22 metrics per game preview to provide detailed insights. Tracking 15+ data points per wager in a betting log can help you identify patterns and improve your strategy.
Additionally, tools like Covers’ matchup tool analyze head-to-head trends, giving you an edge. Comparing spreads across platforms, such as FanDuel and DraftKings, can also help you spot soft lines and maximize value.
Bankroll Management
Managing your funds wisely is crucial for long-term success. Odds Shark’s bankroll calculator recommends risking only 1-3% of your total bankroll per wager. Implementing the 5% Kelly Criterion can help you optimize stake sizing based on perceived value.
Here’s a quick overview of key bankroll strategies:
Strategy | Description | Benefit |
---|---|---|
1-3% Rule | Risk a small percentage per wager | Minimizes losses during downturns |
Kelly Criterion | Adjust stakes based on value | Maximizes growth over time |
Betting Logs | Track data points and outcomes | Identifies strengths and weaknesses |
Understanding Betting Odds
Knowing how to interpret odds is essential for making informed picks. Fractional odds, like 5/2, convert to +250 in moneyline terms. This means a $100 bet could yield $250 in profit.
« Understanding odds is the key to unlocking value in every wager. »
Comparing odds across platforms can also reveal discrepancies, allowing you to capitalize on the best available lines. This way, you ensure you’re always getting the most out of your bets.
Best Football Betting Strategies
To succeed in sports wagering, adopting the right strategies is essential. Whether you’re aiming for consistent wins or maximizing profits, understanding key approaches can make all the difference. Let’s explore three proven methods to elevate your game.
Value Betting
Value betting focuses on identifying opportunities where the odds are in your favor. Experts suggest calculating the expected value using the formula: (Probability * Odds) – 1. For example, if a team has a 60% chance of winning with +150 odds, the expected value is positive, indicating a strong bet.
Platforms like Covers highlight that value bets often show a 2% edge over closing lines. This strategy requires thorough research and analysis, but it can significantly boost your long-term success.
Hedging Your Bets
Hedging is a smart way to minimize risks, especially in live wagering. One effective method is using second-half lines during halftime to adjust your position. For instance, if your initial bet is at risk, you can place a counter-wager to secure a profit or reduce potential losses.
This approach is particularly useful in volatile sports events, where outcomes can shift dramatically. Tools like Odds Shark’s arbitrage finder across 10 sportsbooks can help you spot hedging opportunities quickly.
Focusing on Specific Markets
Specializing in niche markets can give you an edge. For example, NFL prop markets have grown by 37% year-over-year, offering unique opportunities. Targeting specific areas like red zone defense props or QB completion rates in dome stadiums can yield consistent results.
By narrowing your focus, you can develop deeper insights and make more informed decisions. Explore a variety of betting markets to find the ones that align with your expertise.
« Specializing in specific markets allows you to leverage your knowledge and gain a competitive advantage. »
These strategies, combined with disciplined bankroll management and continuous learning, can transform your approach to sports wagering. Start implementing them today to see measurable improvements in your results.
Football Betting Predictions: How Experts Do It
Predicting outcomes in sports requires a blend of data-driven insights and expert intuition. Professionals rely on advanced tools and strategies to stay ahead of the game. Let’s explore how experts make their predictions and what you can learn from their methods.
Using Advanced Analytics
Experts use sophisticated metrics like EPA/play to analyze drive sustainability. These metrics help them understand how teams perform in critical situations. For example, Pickswise’s Supercomputer runs 10,000 game simulations to predict outcomes with precision.
Fourth-down decision models also play a role. They impact game totals by evaluating how teams approach high-pressure moments. By combining these analytics, experts can make more informed predictions.
Following Line Movements
Line movements are a key indicator of where the smart money is going. Sharp money triggers 78% of line moves, according to Odds Shark. Tracking steam moves, such as 3-point spread shifts, can alert you to significant changes.
These shifts often reveal valuable insights. For instance, a sudden change in the spread might indicate insider knowledge or a major update, like an injury report.
Expert Consensus Picks
Consensus tracking is another powerful tool. When 70% of public money is on favorites, it often signals a contrarian opportunity. Experts use this data to identify value in underdogs or overlooked scenarios.
Player prop algorithms also come into play. They analyze red-zone target shares to predict individual performances. This approach helps experts refine their picks and focus on high-potential outcomes.
Method | Key Insight | Example |
---|---|---|
Advanced Analytics | EPA/play metrics for drive sustainability | Pickswise’s 10,000 game simulations |
Line Movements | Sharp money triggers 78% of line moves | 3-point spread shifts alert bettors |
Consensus Picks | 70% public money on favorites = contrarian signal | Player prop algorithms analyze red-zone targets |
« The key to successful predictions lies in combining data with intuition. Always stay one step ahead of the game. »
By understanding these expert methods, you can refine your approach and make smarter decisions. Whether you’re analyzing line movements or leveraging advanced analytics, these strategies will help you stay ahead of the curve.
NFL Betting: A Deep Dive
The NFL remains a dominant force in the world of sports wagering, offering endless opportunities for strategic decisions. From understanding betting lines to analyzing public trends, this section explores the key aspects of NFL wagering that can help you make smarter choices.
NFL Betting Lines Explained
NFL betting lines are the foundation of every wager. Point spreads, such as the Chiefs -7 against the Broncos, level the playing field by assigning a handicap to the favorite. Key numbers like 3, 7, and 10 are critical, as they account for 72% of all spread outcomes.
Reverse line movement is another factor to watch. For example, the 49ers shifted from +1 to -2 despite 65% of tickets favoring their opponent. This often indicates sharp money influencing the odds.
NFL Public Betting Trends
Public trends can reveal valuable insights. When 70% of wagers are on favorites, it often signals a contrarian opportunity. Tracking these trends helps identify where the smart money is going.
Teaser bets, which adjust the point spread by 6+ points, hit 72% of the time. This strategy is particularly effective in high-scoring games or when key players are involved.
NFL Prop Bets and Parlays
Player props have grown in popularity, accounting for 29% of Super Bowl wagers. Targeting specific scenarios, like WRs facing zone coverage on Thursday Night Football, can yield consistent results.
Same-game parlays, such as combining Tyreek Hill to score a TD with the Dolphins ML and Over 51, offer higher payouts. Super Bowl squares strategies also focus on Q2/Q3 correlations for added excitement.
Strategy | Key Insight | Example |
---|---|---|
Point Spreads | Key numbers: 3, 7, 10 | Chiefs -7 vs. Broncos |
Teaser Bets | 72% success rate with 6+ point adjustments | Move spread from -3 to +3 |
Player Props | 29% of Super Bowl wagers | Tyreek Hill TD scorer |
Same-Game Parlays | Higher payouts with combined outcomes | Hill TD + Dolphins ML + Over 51 |
« Understanding NFL wagering trends and strategies can transform your approach and lead to consistent success. »
College Football Betting: What You Need to Know
College football offers a unique and exciting wagering experience. With its passionate fan base and unpredictable outcomes, the NCAAF season brings a fresh set of opportunities for strategic decisions. Whether you’re new to this market or a seasoned participant, understanding the nuances can make all the difference.
NCAAF Betting Futures
Futures bets are a popular way to engage with the college football season. These wagers focus on long-term outcomes, like predicting the national champion or tracking Heisman Trophy odds. For example, early-season movements in Heisman odds can signal rising stars worth watching.
Transfer portal impacts also play a role in preseason win totals. Teams that acquire key players often see their odds improve, creating value for bettors who stay informed.
Key Differences Between NFL and NCAAF Betting
College football differs significantly from the NFL in terms of structure and dynamics. For instance, Group of Five teams cover spreads 53% of the time against Power Five opponents, highlighting the competitive nature of the sport.
Weather is another critical factor. November games in the MAC conference, known as « MACtion, » often feature strong winds that can impact scoring. Targeting rules also affect second-half totals, making it essential to adjust strategies accordingly.
- Home underdogs cover 56% of the time in SEC conference games.
- Totals account for 58% of NCAAF wagers, emphasizing the importance of scoring trends.
- Weather conditions, like wind, can significantly alter game outcomes.
By focusing on these unique aspects, you can develop a deeper understanding of college football and make more informed decisions throughout the season.
Live Betting: The Future of Football Wagering
The rise of live wagering has transformed how fans engage with sports, offering real-time excitement and opportunities. With live betting handles growing by 41% last NFL season, it’s clear this trend is here to stay. Whether you’re watching the game at home or on the go, live wagering adds a new layer of action to every play.
How Live Betting Works
Live wagering allows you to place bets during the game, with odds updating in real-time. Halftime lines, for example, are available within 90 seconds of the second half starting. This dynamic approach lets you react to the game’s flow, whether it’s a key injury, a momentum shift, or a weather change.
Platforms like Pickswise and Covers provide tools to track live odds and make informed decisions. By focusing on drive outcomes, timeout impacts, and QB performance, you can identify valuable opportunities as they unfold.
Strategies for Live Betting Success
To succeed in live wagering, you need a clear strategy. Here are some proven methods to enhance your approach:
- Identify Drive Outcomes: Focus on next-score markets to predict which team will score next.
- Leverage Timeout Impacts: Use timeouts to analyze live totals and adjust your bets accordingly.
- Track QB Completion Percentages: Monitor quarterback performance by quarter to spot trends.
- Use Alternate Spreads: During weather delays, explore alternate spreads for better value.
- Hedge Pregame Bets: Combine pregame wagers with live arbitrage to minimize risks.
Strategy | Key Insight | Example |
---|---|---|
Drive Outcomes | Predict next-score markets | Team A likely to score after a strong drive |
Timeout Impacts | Analyze live totals | Adjust bets during a timeout |
QB Completion Rates | Monitor performance by quarter | QB struggles in the third quarter |
Alternate Spreads | Use during weather delays | Shift from -3 to +3 for better odds |
Hedging | Combine pregame and live bets | Secure profits or reduce losses |
By implementing these strategies, you can make the most of live wagering and stay ahead of the game. Whether you’re a beginner or an experienced bettor, real-time action offers endless possibilities to enhance your experience.
Football Betting Markets: Exploring Your Options
Exploring diverse wagering options can open up new opportunities for strategic decisions. From player props to specialty bets, understanding the variety of betting markets available can enhance your overall experience. Let’s dive into the key options you should consider.
Player Props
Player props focus on individual performances, offering a unique way to engage with the game. For example, WR yardage props allow you to target CB matchup weaknesses, giving you an edge. With over 140 player props per NFL game, the possibilities are endless.
First TD scorer markets, averaging +800 odds, are another popular choice. These bets require a deep understanding of player tendencies and game dynamics, making them both challenging and rewarding.
Team Props
Team props shift the focus to overall team performance. First-half totals in dome environments, for instance, often yield higher scores due to controlled conditions. Analyzing team trends can help you make informed decisions.
Coach-specific trends also play a role. Andy Reid’s 67% ATS record off bye weeks is a prime example of how coaching strategies can impact outcomes. Staying updated on these trends can give you a significant advantage.
Specialty Bets
Specialty bets add an extra layer of excitement to your wagering experience. Gatorade color props, with +350 odds on orange, are a fun and unique option. These bets often attract casual participants looking for a different kind of thrill.
Futures hedging, from preseason to Super Bowl adjustments, allows you to manage risks and maximize returns. This strategy requires careful planning but can lead to substantial rewards.
« Understanding the variety of betting markets available can transform your approach and lead to consistent success. »
By exploring these options, you can diversify your strategy and make the most of every game. Whether you’re focusing on individual players, team performance, or unique scenarios, the betting markets offer something for everyone.
Football Betting Sites: Choosing the Best Platform
Selecting the right platform for your wagering needs can make all the difference in your experience. With so many options available, it’s essential to know what to look for. From live streaming to bonus offers, the best betting sites provide a seamless and secure experience.
Top Features to Look For
When choosing a platform, prioritize features that enhance your experience. Live streaming allows you to watch games in real-time, while bet builders let you customize your wagers. Tools for odds shopping can save you up to 12% annually, making them a must-have.
Geolocation verification ensures you’re accessing the site legally, and VIP programs offer exclusive benefits. For example, Caesars and BetMGM provide tiered rewards that cater to frequent users. Always check rollover requirements—1x playthrough is ideal compared to 5x.
Comparing Odds and Bonuses
Not all sportsbooks offer the same value. Odds Shark tracks 23 legal U.S. platforms, helping you find the best deals. Comparing bonuses is equally important—some operators offer up to $1,000 in welcome bonuses, but terms vary.
Here’s a quick comparison of top platforms:
Platform | Bonus | Odds Quality |
---|---|---|
Caesars | $1,000 Welcome Bonus | Competitive |
BetMGM | $500 Risk-Free Bet | High |
FanDuel | $1,000 No-Sweat Bet | Excellent |
When exploring regulated sites for security and trust, ensure they offer a variety of sports and betting types. This ensures you’ll always have options that suit your preferences.
« The right platform combines convenience, value, and security—choose wisely to maximize your experience. »
By focusing on these factors, you can find best platforms that meet your needs and enhance your wagering journey.
Mobile Betting: Wagering on the Go
The convenience of mobile wagering has revolutionized how fans engage with sports. With 89% of DraftKings bets placed via their app, it’s clear that mobile platforms are the future. Whether you’re at home or on the move, these apps offer unparalleled accessibility and flexibility.
Best Mobile Betting Apps
When choosing a mobile platform, speed and security are key. FanDuel leads the pack with a lightning-fast load time of 2.1 seconds, while Caesars takes 3.4 seconds. Biometric login features, like fingerprint and facial recognition, ensure your account stays secure.
Customizable push notifications keep you updated on live odds and game updates. For those in rural areas, data-saving modes help maintain connectivity without draining your plan. Additionally, screen recording prevention techniques protect your privacy while using these apps.
Tips for Mobile Betting Success
To make the most of your betting experience, start by comparing odds across multiple sportsbooks. This ensures you’re getting the best value for your wagers. Regularly update your app to access the latest features and security enhancements.
Here are some quick tips to enhance your strategy:
- Use biometric login for added security.
- Customize push notifications to stay informed.
- Enable data-saving modes for uninterrupted access.
- Turn off screen recording to protect your privacy.
By following these strategies, you can elevate your mobile wagering game and enjoy a seamless experience.
Legal Football Betting in the United States
The landscape of legal sports wagering in the U.S. is evolving rapidly, with 38 states and Washington, D.C., now offering regulated options. This expansion has created a diverse and dynamic environment for enthusiasts. However, understanding the rules and restrictions in each state is crucial for a seamless experience.
State-by-State Guide
Each state has its own approach to sports betting, with unique regulations and opportunities. For example, Arizona and New Mexico differ in their tribal compact agreements, impacting how wagers are processed. Tax rates also vary widely, with Pennsylvania at 36% and Nevada at a much lower 6.75%.
Cross-border wagering is another interesting aspect. New Jersey, for instance, accepts residents from New York, allowing them to participate in its thriving market. This flexibility benefits users in states with stricter regulations.
Understanding Legal Restrictions
While many states have embraced sports betting, certain restrictions remain. Louisiana prohibits college player props, limiting options for NCAAF enthusiasts. Massachusetts has banned credit card deposits, requiring alternative payment methods.
Here’s a quick overview of key state-specific rules:
State | Key Restriction |
---|---|
Louisiana | College player props prohibited |
Massachusetts | Credit card deposits banned |
Pennsylvania | High tax rate of 36% |
Nevada | Low tax rate of 6.75% |
As the industry grows, states like Texas and California are considering updates to their legislation. Staying informed about these changes ensures you can adapt your strategy and continue enjoying the excitement of legal sports wagering.
Football Betting Bonuses and Promotions
Maximizing your wagering experience often starts with leveraging the right bonuses and promotions. With over $5,000 in total bonus offers tracked by Odds Shark, there’s no shortage of opportunities to enhance your strategy. Whether you’re a seasoned participant or just starting, understanding these incentives can make a significant difference.
Types of Bonuses
Bonuses come in various forms, each offering unique benefits. Match bonuses, for example, double your initial deposit, while risk-free bets provide a safety net for your first wager. Parlay insurance is another popular option, refunding your stake if one leg of your bet fails.
Referral programs are also worth exploring. By inviting friends to join, you can stack rewards and unlock additional perks. Always check expiration dates to ensure you don’t miss out on these valuable offers.
How to Maximize Your Bonus Value
To get the most out of your bonuses, adopt low-variance strategies. This approach minimizes risk while maximizing potential returns. For instance, focusing on rollthrough requirements can help you meet wagering conditions without overextending your bankroll.
Tracking bonus offers across multiple sportsbooks is another smart way to compare value. Platforms like Pickswise report a 25% profit boost conversion rate for users who actively seek out the best deals. Additionally, utilizing bonuses to increase maximum winnings as part of a bankroll management strategy can significantly enhance your long-term success.
« The right bonus can transform your approach, offering both security and potential rewards. »
By staying informed and strategic, you can make the most of every promotion and elevate your wagering experience.
Football Betting Tools and Resources
The right tools can transform your approach to sports predictions. Whether you’re a beginner or a seasoned participant, having access to reliable resources is essential. From advanced calculators to expert platforms, these tools provide the insights needed to make informed decisions.
Betting Calculators
Betting calculators are a game-changer for participants. Platforms like Odds Shark offer a parlay calculator used by over 2 million users monthly. These tools help you determine potential payouts, assess risks, and optimize your strategy.
For example, the Kelly Criterion calculator helps you determine the ideal stake size based on perceived value. Poisson distribution models are another useful feature, especially for predicting totals in high-scoring games. These calculators ensure you’re making data-driven decisions every step of the way.
Expert Analysis Platforms
Expert platforms provide in-depth insights that can elevate your strategy. Covers’ matchup tool, for instance, includes 15 years of historical trends, helping you analyze head-to-head performance. Sharp money tracking dashboards are another valuable feature, alerting you to significant line movements.
Weather API integrations are particularly useful for predicting game outcomes. Platforms also offer Discord alert communities, where participants can share real-time updates and strategies. These resources ensure you’re always one step ahead.
« The right tools and resources can make all the difference, offering both clarity and confidence in your decisions. »
By leveraging these tools, you can refine your approach and maximize your success. Whether you’re analyzing trends or calculating payouts, these resources are designed to help you stay ahead of the game.
Conclusion: Mastering Football Betting Analysis
The journey to success begins with smart planning and continuous learning. By combining line shopping and disciplined bankroll management, you can make informed decisions that maximize your returns. Staying updated with Odds Shark insights ensures you’re always ahead of the game.
Emerging trends, like AI prediction models, are reshaping the way we approach sports decisions. These innovations offer exciting opportunities for growth, with bankroll projections suggesting a potential 15-20% ROI over the season.
Ready to take the next step? Start applying these strategies in Week 1 and watch your confidence—and results—grow. The path to mastering football betting analysis is within your reach.