AI helps generate sports content to reach an audience

In the modern world, people are actively involved in various sports since physical and mental health play an important role (these things are interconnected, as experts now say). The availability of personal training videos on YouTube and social networks such as Threads also influences this.

In addition, people actively consume sports content, such as match broadcasts, streams, championships, news, and much more. This inspires the creation of materials that will arouse interest in new things and unite fans. The hardest part of creating content and marketing for a sports team, league, or television organization is finding a million and one ways to change the content from thousands of hours of game and event footage. What piece of content is most important? After all, you must maximize brand awareness because fans consume more sports content than ever.

Sports content entertains the audience, provides new information, educates and inspires unconventional ideas. High-quality sports content and sports data providers have the opportunity to attract new customers, which affects the development of the business. For example, BETER Sports offers a diverse range of B2B sports content. Its extensive portfolio encompasses table tennis, worldwide cricket coverage, and basketball tournaments, ensuring this product engages new audiences.

Not only AI in sports content creation matters: the BETER will show top sports portfolio

The latest AI technologies and content management solutions can ease the creation of endless content. For example, Uri Yariv, Head of Business Development in the UK at WSC Sports, selects rights holders who best use artificial intelligence technology to deliver engaging content to their subscribers.

Special programs simplify creating a coherent story from various fragments, for example, a football match or a tennis tournament. Artificial intelligence is the wave of the future in many industries and sectors. Sports content production is no exception, but creating new products with high standards is still more important.

Industry leaders may visit SiGMA Americas 2025, one of the year’s most anticipated events in the LatAm market, to learn more about AI trends in esports and sports content and other novelties in tech solutions. Thebrand BETER will present its portfolio, including: